Multi-site church planting is stinking hard!

Let's see... we were really stoked about CTK Silverdale. At our last gathering we had 4 small groups online. We met again last night to make plans on launching an every other week public worship gathering.
Now just recently got the news that most of the members from two of those small groups made a decision to step into an already up and running Saturday night service at an existing church instead of continuing with our vision to do something fresh and new. Everyone admits that they love the CTK concept but the timing isn't right for them at the moment because they want to step into something that is already up and running that they can sit back and enjoy.
Part of the added difficulty is geography. We're all aimed on seeing something start in Kitsap county but we're spread out along a 50 mile stretch from Port Orchard to Bremerton to Poulsbo and Pt. Townsend. And I live an additional ferry ride away on Whidbey Island.
So this hasn't totally botched our efforts but just set us back a little bit as we feel we need a larger core group to go with the plan. Really feel convinced that God is ahead of us on this vision. I would have given up long ago had it not been for the clear call of God in this direction.

CTK Oak Harbor: Pizza Factory take one.
So we pulled together all of our resources and best attempts at advertising. Leaving for India two weeks before the launch probably wasn't the best idea but Christmas only comes once a year. We said all along that Christmas time would either make or break this new launch. The thought was that lots of folks check in to church during the holidays but lots of folks are also out of town. Long story short... lots of folks were out of town.
In hindsight we all admitted two things: we'll need alot more organization on our advertising attempts and we'll need entire small groups to commit to the next go around. We thought maybe since we had several small group leaders & participants represented that would suffice but I think having entire small groups buzzing around it would provide the momentum to keep going.
All said, Pizza Factory was a great learning and faith experience for us all and through the process we grew closer to each other and identified more key leaders.
Back to the drawing board...

Meanwhile, how many times do you keep trying something before you give up? If you get turned down the first time you ask a girl out on a date do you give up dating? Hopefully, our Christ love for people will continue to propel us forward toward this exciting outreach.